Wrapping brushes in cling film or plastic bags may slow the paint drying down a little, but it does not prevent paint hardening, and it cannot clean the brush. BruKon keeps bristles wet in the least amount of liquid required to release paint particles through gentle movement and keeps your brush in shape by elevating them off their bristles.
Plastic-based storage generally creates unnecessary waste, whereas BruKon is reusable and environmentally responsible.